Brand engagement: connecting employees and customers
Brand engagement infiltrates everything from a company’s values and belief systems, to the design of an organisation’s systems and processes, yet there appears to be little consensus about a...
View ArticleSocial video’s impact on brand engagement
In 2013, 36% of internet consumers shared video they found online. Brand video views exceeded eight billion, and more than half of these videos were shared on social media. This is according to the...
View ArticleNative can be networked
Native advertising paves the way for brands to be bold and proud of the content they create – and truly become publishers of quality, engaging and transparent content that wins them loyalty, engagement...
View ArticleStop, collaborate and listen: what wikis can do for brand engagement
One hundred and fifty years old but still not past it, John Lewis has been crowned the UK’s most collaborative brand online. Beating the likes of Google and Apple to claim the top spot in a recent...
View ArticleFashion, social media and the key to brand engagement
While social media certainly has its place as part of an overall marketing strategy, fashion brands need to look beyond the medium’s ability to simply drive short-term sales. Social media has proved...
View ArticleDoing our best for social good
Two recent announcements show the continued rise of social good on the business agenda, yet they also highlight clear differences as to how companies manifest their desire to help when it comes to...
View ArticleSeven ways that brands can get the most out of Instagram
People have shared more than 16 billion photos on Instagram to date. With an average of 55 million photos uploaded each day, Instagram is a social media platform worth exploring. Although research...
View ArticleAwakening technology – why thinking digital first is the key to success
Technology is completely integrated with modern day life and brands need to take advantage. From Spotify, Netflix, Tidal (and many more) streaming services, to connected homes powered by thoughtful...
View ArticleHow can brands better engage with millennials online?
Millennials are a digital consumption powerhouse – averaging over 96 hours per week spent online. They’re also an established breed, with some having already settled down with kids, homes and...
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